Balikbayan Store Set to Expand Its Reach to Around 4 Million Filipinos

Balikbayan Store Set to Expand Its Reach to Around 4 Million Filipinos in the US

  • , by Balikbayan Store
  • 2 min reading time

In a significant move to cater to the ever-growing Filipino community overseas, the Dubai-based leading global online retail and e-commerce platform, Balikbayan Store, has announced its upcoming expansion into the United States. Known for its comprehensive range of products and convenient payment plans, the store is all set to bring a slice of home closer to Filipinos living in the US.

Michelle Guinto, the Founder and CEO of Balikbayan Store, expressed her enthusiasm for the expansion.

"Our mission has always been to bridge distances and make life more comfortable for our kababayans overseas. Launching in the US is a monumental step towards making our services accessible to more Filipinos worldwide. We're bringing not just products, but also a sense of home and familiarity to our customers," she stated.

In line with this mission, the Balikbayan Store is also enhancing its services for OFWs in the Middle East, Asia, and Europe, allowing them to shop for imported products from the US with flexible payment terms. This initiative ensures that Filipinos across the globe can enjoy the convenience and comfort of shopping from home, regardless of where they are located.

In line with the company's expansion and commitment to excellence, Rose Maribel Tumapon, the newly appointed Assistant Vice President for Service Excellence for Middle East & Asia at Balikbayan Store, shared her vision for the role.

"My focus is on elevating the customer experience and operational efficiency across the Middle East and Asia. As we expand into the US, ensuring that every Filipino feels the warmth of home through our services, regardless of their location, is our top priority. I am committed to ensuring that our standards of service excellence are not just met but exceeded, providing a seamless and enriching experience for our customers," Tumapon articulated.

The Balikbayan Store has been a game-changer for Filipinos in Dubai, offering not just a diverse product portfolio but also visa services for Overseas Filipino Workers (OFWs). The expansion into the US is anticipated to replicate this success, providing a comprehensive shopping solution to the Filipino diaspora.

As the Balikbayan Store gears up to open its doors in the US, Filipinos abroad can look forward to a shopping experience that feels like home. The store invites everyone to stay tuned for the launch and to explore its offerings by visiting balikbayanstore.com or downloading the Balikbayan Store app, available on both the App Store and Play Store.


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